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"Way to Go, Singapore"

The National Productivity and Continuing Education Council (NPCEC) has identified four new sectors of interest with the potential to boost the national productivity drive. The identified sectors are: financial services, accountancy, social services and process construction & maintenance. These sectors, together with the 12 priority sectors identified in 2010, will expand the scope of sectors reviewed by the NPCEC from 40% to approximately 55% of Singapore’s Gross Domestic Product (GDP), and from 55% to 60% of employment in Singapore.


Complementing the efforts of the NPCEC is a public outreach effort, under the tagline "Way to go Singapore". which will be rolled out from today. Real-life experiences and stories of companies, employees and employers who “found a way” to improve productivity in their organisations will be featured in print, online, broadcast and outdoor platforms.This outreach represents NPCEC’s commitment and effort to renew the nation’s understanding of productivity.


Through the use of simple terms and striking visuals, the campaign aims to demonstrate that improvements in productivity can be initiated by anyone through three easy steps: Initiate, Innovate, and Impact. Companies and individuals are encouraged to join in the nation-wide productivity movement via the campaign portal (, which will serve as a one-stop resource point for their productivity journeys. Aside from the portal, collaterals will also be produced to help companies take their first step towards improving productivity.